Kanye West is back with another unconventional move in his music career, releasing his new album Bully exclusively as a short film lasting between 30 and 45 minutes.
The album, which the rapper shared via X (formerly Twitter) on March 19, is available in three different versions: Latest, Post Hype, and Post Post Hype. All versions are free to access through the Frame.io platform, allowing users to comment and download the videos.
At this time, it remains unclear whether or when the album will be released on major digital platforms like Spotify and Apple Music.
An Unusual Release with Political Undertones
Kanye West first announced Bully in September during a listening event in China for his album Vultures 2, a collaboration with Ty Dolla $ign. Since then, he has teased the song Beauty And The Beast, offering a glimpse into his new project.
The release of Bully comes just days after the song Lonely Roads Still Go To Sunshine debuted on March 15. West claimed the track features Diddy, his son Christian “King” Combs, Jasmine Williams, and his 11-year-old daughter, North West. The song sparked further tension between Kanye and his ex-wife, Kim Kardashian, reigniting public discussion about their relationship.
Controversial Statements and Reactions
Kanye West continues to stir controversy with his extreme statements. Recently, he retracted his previous apology to the Jewish community for antisemitic remarks and escalated his rhetoric by referring to himself as a “Nazi.”
In one of his latest posts, he wrote: “I love Hitler,” while also praising Elon Musk, calling him “the most lit person to ever exist on Twitter.” Musk responded on X, stating: “Honestly, better tricks are needed. The ‘everyone is Hitler’ accusation is getting old.”
Although West briefly appeared to reconsider, stating, “After further thought, I’ve concluded that I am not a Nazi,” just days later, his X page was once again filled with Nazi propaganda symbols.
Is Kanye’s Music Taking a Back Seat?
With his ongoing extreme statements and provocative actions, the question remains whether Bully will be discussed for its musical value or simply as another chapter in Kanye West’s controversial persona. His releases are now consistently accompanied by scandals, reinforcing the notion that his music career is inseparable from his polarizing opinions.
One thing is certain: Kanye West continues to push the boundaries of both music and his public image—ensuring that every new project sparks intense reactions and divided opinions.
