Kendrick Lamar’s influence on music and culture is set to continue for years to come—and possibly extend to the world’s biggest sporting event.
On Thursday, March 20, Casey Wasserman—chairman of the 2028 L.A. Olympics organizing committee and head of Wasserman talent agency—spoke with The Associated Press in Greece during the 14th International Olympic Committee session. He hinted at Lamar’s potential involvement in the Summer Games, calling it a strong possibility.
“Fortunately, in my day job, I represent Kendrick Lamar,” Wasserman said. “He is truly an L.A. icon, so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some way.”
A New Chapter for L.A. and the Olympics
Beyond Lamar’s possible role, Wasserman spoke about the city’s resilience following recent wildfires, suggesting that the Olympics could mark a new chapter for Los Angeles.
“The rebirth, the rebuild—maybe reimagining L.A. 2.0—and the Olympics as a catalyst for all those things, we think, is really part of our ethos,” he explained. “You can’t have a natural disaster at that scale in a city as big and as important as Los Angeles and not have it be part of your core philosophy going forward.”
Kendrick Lamar’s Monumental Year
If Lamar does get involved, it will be yet another major milestone in what has already been an iconic run. Since his surprise feature on Like That by Future and Metro Boomin in March 2024—igniting a legendary rap battle with Drake—he has:
- Released his Billboard 200 No. 1 album GNX.
- Won five Grammy Awards, including Record and Song of the Year for Not Like Us.
- Delivered the most-watched Super Bowl Halftime Show in history.
He has also made low-key yet impactful appearances on Playboi Carti’s album Music, lending his voice to Mojo Jojo, Backd00r (with Jhené Aiko), and Good Credit.
With the L.A. Olympics opening ceremony set for July 14, 2028, all eyes will be on whether Kendrick Lamar becomes a defining part of the event’s cultural legacy.
